There is a small but mighty army who have been in this battle...they have been largely ignored, underfunded and underfed. They’re our Jewish Online Advocates, truth tellers, and change makers AKA our Creators/Influencers.
Gen Z and Millennials get most of their news from social media, including platforms like TikTok, Instagram, and X which are growing rapidly. However, these platforms are also hotspots for spreading and consuming negative propaganda. This is where we must course correct and will have the most positive impact.
A digital creator is an individual who produces and shares original content online, including videos, images, text, or audio. They use digital platforms like social media, websites, or streaming services to reach and engage with their audience.
Engaged audiences and honest access break out of the echo chamber. Legitimate connections between creators and their audiences.
Creators bring a fresh
perspective, and
new ideas.
Brief them on the challenge, and
they’ll deliver engagement.
A Collab is when two or more creators, brands, or influencers work together on a project or content to reach a wider audience, enhance their message, or combine their expertise. This can involve co-creating content, cross-promoting each other’s work, or participating in joint campaigns.
A key element to breaking out of the echo chamber, is finding allies that don’t live in it, while creating strategic partnerships to leverage access to their unique audiences...Last fall @emmanuelacho invited Jewish Creator @noatishby onto his Instagram live for 2 days, exposing her message to his 1M followers!
@rootsmetals, @benmfreeman, @evebarlow, @adielofisrael, @theamyalbertson, @henmazzig, @matthewnouriel, @noatishby, @jtilch, @edenrachelcohen, @kasimhafeez22, @stellaingerescobedo, @blackjewishmagic, @realbassemeid, @yosephhaddad, @emilyintelaviv, @samueljoshuahyde, @rudy_israel, @montanatucker, @therealmelindastrauss, @eitanchitayat_words & many more...
If you haven’t heard of these people then you are oblivious to the problem.
Countless hours spent fighting our war. Every day. Every waking hour.
ENOUGH!
We need to support this army. We need to feed this army. We need to organize this army. And it’s high time we played to win!
Blood will be spilled all over the streets of the west if we don’t mobilize our youth to stand up, shout out, and fight back where consumers get their news!