Where And What They See.

To Engineer The Process We Have To Understand The Problem.

Who Is Seeing What.

Gen Z and Millenials are all on Social Media. In a fast passed world and handheld devices accessible to virtually everyone, rapid information is readily available in an instant.

What They See.

Consumers are exposed to this well planned, long-term strategy which has been very effective at deepening antisemitism and anti-Israel sentiment. This mass distribution of disinformation, is used to manipulated and push a dark foreign agenda globally.

Where They See It.

Gone are the days of relying solely on journalistic integrity and honest reporting via traditional news. X is now a News site. Tiktok & Instagram are as well, and growing rapidly. In this ever evolving world of technology we will also continue to evolve with it and be prepared.

The Pathway.

Beyond the Echoes focuses on online brand marketing strategies that leverage digital creators, advocating for humanity. By engaging vetted, trusted, and proven creators, we provide them with campaign briefs grounded in truth, to be disseminated across their social platforms, leveraging the audiences of our established content creator community.

Our creators (and allies), the truth tellers, must be paid! We cannot expect people to stand up and champion an important cause if we do not value their worth. This is a real-world business problem. Our online advocates need remuneration to effectively battle the online war, which in turn influences real-world opinions and actions.

Additionally, we need these messages to be widely seen, breaking out of the echo chamber. This cannot be achieved without appropriately funding the creators' efforts.

Our Process.

1. Influencer Discovery

2. Campaign Strategy

1. Influencer Discovery

3. Campaign Management

1. Influencer Discovery

3. Campaign Management

4. Media Planning

5. Social Listening

3. Campaign Management

5. Social Listening

6. Strategic Events

5. Social Listening

7. PR/Comms

9. Campaign Reporting

8. Email Marketing

9. Campaign Reporting

8. Email Marketing

9. Campaign Reporting

Expected Outcomes.

Information

Offset misinformation with targeted programs from our own funding and partner campaigns

Education

Information

Consistently educate and inform our audiences so they can be better equipped for dealing with antisemitism, while also educating the misinformed or uninformed

Engagement

Information

Engagement

Drive deeper engagement on key topics through our programs to connect with the disconnected, and never connected members of the digital community

Where And What They See.

Who Is Seeing What.

What They See.

Where They See It.

The Pathway.

Our Process.

1. Influencer Discovery

1. Influencer Discovery

1. Influencer Discovery

2. Campaign Strategy

1. Influencer Discovery

1. Influencer Discovery

3. Campaign Management

1. Influencer Discovery

3. Campaign Management

4. Media Planning

5. Social Listening

3. Campaign Management

5. Social Listening

5. Social Listening

5. Social Listening

6. Strategic Events

5. Social Listening

5. Social Listening

7. PR/Comms

9. Campaign Reporting

8. Email Marketing

8. Email Marketing

9. Campaign Reporting

8. Email Marketing

9. Campaign Reporting

9. Campaign Reporting

9. Campaign Reporting

Expected Outcomes.

Information

Information

Information

Education

Information

Information

Engagement

Information

Engagement

Join us in our mission to combat misinformation.

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