What We're Facing.
The Challenge.
The world is flooded with misinformation, and a coordinated global effort is actively undermining the truth about Israel, while pushing a narrative of unfettered ANTISEMITISM. We must craft a robust and efficient strategy to counteract this threat. We will not only match the success and effectiveness of these harmful campaigns but surpass them, removing them from the board entirely.
WE ARE AT WAR!
By land, by air, by sea…..and by comms.
Israel has the strongest army in the world. We will win the war on the ground but we are being slaughtered on the online battlefield.
Our humility and humanity has led us to believe that the truth will prevail. The truth DOES NOT matter. The NARRATIVE does.
We have spent too much time dressing up for fancy meals, that we’ve not rolled up our sleeves to get dirty and do what needs to be done...
THE WORLD. A SCARY PLACE FOR JEWS.
GLOBAL ISSUE
INCIDENTS SINCE OCT 7
INCIDENTS SINCE OCT 7
Jews are just 0.2% of the global population
Yet the target of more than 1/2 of ALL
religious-based
hate crimes.
If you were shocked by the rhetoric
that you saw from October 8th onwards,
then you haven’t been paying attention!
INCIDENTS SINCE OCT 7
INCIDENTS SINCE OCT 7
INCIDENTS SINCE OCT 7
- Elderly man bludgeoned to death for holding an Israeli flag in L.A.
- Hezbollah attack killing 12 children in Israel
- Canadian Father and Son arrested for terror plot
- Jewish targets in Brazil
- Bullets were fired at two Jewish schools in Montreal
- Jewish children savagely beaten by man in New York City attack
- “Hitler was Right!” was painted in the entrance to a school in Spain
- Six Jewish youths attacked outside Paris cinema
And many, many more...
The Reality.
Top Down.
The Jewish world has been dominated by top-down organizations for decades, each one with their own operating logic, bureaucratic decision-making, politics, territorialism, and extensive overhead.
Inefficient.
This makes mass mobilizing, decision-making, and scalable execution at an unprecedented time like this resource-heavy, cumbersome, and ineffective. To put it simply, near impossible!
This model means creators are not paid to post as those that work for brands are (other than a select few).
Our Solution.
Social Media.
Social media has become the primary source of news and information for many people. Unfortunately, this has also allowed those with malicious agendas to spread misinformation rapidly. Falsehoods can travel online in mere seconds, making it crucial to focus on championing the truth thoughtfully and effectively.
Digital Creators.
Digital creators have emerged as a powerful modern marketing tool. Influencers with engaged audiences and trusted voices drive buy-in for the information they share, whether it's facts or brand promotions.
Grassroots.
Adopting a grassroots, bottom-up approach that leverages the creator economy is more flexible and scalable than traditional top-down strategies. This method allows for nimble engagements and strategic collaborations, ensuring that creators are compensated for their efforts.